![]() ![]() The pan pizza has been two years in development, says Doyle. This may be Domino's response to that, says Ron Paul, president of Technomic. Recently, Pizza Hut has seen a sales bump, thanks to two budget offerings: $10 pizzas for any size with any toppings, and Big Dinner Box specials (including two pizzas and breadsticks) for $19.99. We're 100% confident that we have the right product." "We've been the world leader in pan pizza for 30 years. "I'm not terribly worried," says Kurt Kane, Pizza Hut's chief marketing officer. "Now, we're going to be a player."įor its part, Pizza Hut isn't publicly flinching. One of five pizzas sold nationally is a pan pizza. ![]() "There are a lot of people out there who love pan pizza," says Patrick Doyle, CEO at Domino's. A medium Domino's Handmade Pan Pizza, with two toppings, will initially sell for $7.99. Now, after twice trying and failing with pan pizza, Domino's is swinging for the fences with its biggest competitive move since relaunching its hand-tossed pizza with a new recipe. And it's preferred by folks living in the Midwest and Northeastern U.S. Who craves pan pizza? Mostly men age 35 to 44, says Technomic. Pan pizza's popularity is only a few percentage points behind top-ranked hand-tossed pizza. Some 52% of consumers say they sometimes order deep dish, in a recent consumer survey from Technomic, the restaurant research firm. It accounts for roughly 20% of the nation's pizza sales. Among the big chains, Pizza Hut all but owns the pan pizza market, which accounts for a fat slice of its business.Ĭlearly, consumers like pan pizza, which is very similar to deep dish, but typically, not as lavish. In food lingo, it might be the industry equivalent of Burger King rolling out a Big Mac clone, or McDonald's rolling out its own version of The Whopper. The industry got smacked hard by the double-whammy of the economic downturn and the growth of frozen, rising crust pizza sales, but it has expanded in the past two years. restaurant pizza industry is finally on the grow. It's also a time that the $36 billion U.S. The move comes at a time Domino's is feeling its pepperonis, nearly two years after the wild success of its revamped pizza recipe. Pan pizzas - thicker than conventional pizzas and cooked in special pans - will be sold at Domino's nearly 5,000 U.S. — - Watch out Pizza Hut - Domino's is out to eat your lunch.ĭomino's, the nation's largest home delivery chain, on Monday will jump big-time into the $6.4 billion pan pizza category. ![]()
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